Our Values

Values….. The ideas and beliefs we hold as special, are those things that really matter to each of us. Caring for others, for example, is a value; so is the freedom to express our opinions. Our values are preferred practices that inform the pursuit of our Business Direction. They sum up the philosophy that builds the culture driving our business growth.



At BI we insist on honesty, integrity and organizational commitment. Over the years, this has earned us respect and the trust of millions. Therefore, BI identifies itself with its people and value-systems. It is thus acknowledged to rank amongst the best in marketing and sales among our countries.



BI always seeks to attract and recruit the finest people. We build our organization from within, proactively promoting and rewarding people. We act on the conviction that the employees of BI are our most important and trusted long-term assets.



These ethics have been an integral part of the working of all BI family members. They were conceived at the inception of the organization, but have been revisited and modified from time to time through the collective wisdom of our people.



We believe in leadership, accountability, ownership, passion for hard work and perseverance as well as compassion and bonding with our customers.